At Hills of Africa, we believe that everyone should have the opportunity to travel the world, and that exploration should go hand-in-hand with preserving it. Our business model has sustainability and conservation at its core, because the Africa we love, and love to share with you, simply wouldn’t exist without its breathtaking landscapes, wildlife, and vibrant communities.
Our founder, born and raised in Zimbabwe, has seen firsthand how responsible tourism can uplift communities, protect wild spaces, and safeguard the heritage of Africa for future generations. Sustainable travel isn’t just about reducing harm, it’s about creating good. Every journey has the potential to support conservation, strengthen local economies, and ensure that Africa stays, as much as possible, just the way it is.
That’s why we’re deeply committed to helping you travel in a way that supports the places you visit, rather than strains them. And the best part? You don’t have to figure it out alone. We take the weight off your shoulders and craft immersive, responsible experiences — without compromising luxury, comfort or adventure.
Why Sustainable Travel Matters
Africa is home to some of the world’s most iconic wildlife and landscapes, but these treasures are vulnerable. Sustainable, or responsible, tourism is about making choices that protect the planet and uplift the people who call your destination home. It means keeping in mind how tourism impacts the environment, cultures, and economies, and making sure those impacts are positive and lasting.
At Hills of Africa, we make sure that every itinerary that we plan not only minimizes the negative impacts of travel, but maximizes the positive contributions to conservation and community development. In the regions we specialize in, this model of tourism is not just important, it’s essential.
We’ve seen the difference sustainable tourism makes, and unfortunately, we’ve also seen what happens when travel isn’t responsible. Tourism in these areas is more than entertainment of the traveler, it provides vital income to communities, protects endangered species and funds the conservation of fragile ecosystems.
Many safari lodges and tour operators in sub-Saharan Africa go far beyond hospitality. They act as stewards of the land, employing and training local people, running education and healthcare initiatives, and directly supporting wildlife protection. When travelers choose to support these operations, they become part of a powerful cycle: tourism fuels conservation, conservation sustains tourism, and local communities thrive in the process.
What We’re Doing to Help You Travel Sustainably
At Hills of Africa, every itinerary that we plan includes our base commitment to conservation and sustainability. Here is actions that we take every time to make sure that your holiday positively impacts both the community and environment.
Working Only With Responsible Partners
We only work with accommodations, tour operators, and organizations that align with our commitment to sustainability. These partners:
- Employ local people in meaningful roles: guides, chefs, groundskeepers, waiters, and more
- Invest in conservation and community development projects
- Uphold fair wages, ethical sourcing, and environmental care
We’re proud to be the first U.S.-based operator to offer Fair Trade in Tourism South Africa (FTTSA) itineraries, this ensures that our clients experience first-class experiences while directly supporting the local economy and environment.
Supporting Conservation Based Tourism
We believe that tourism can, and should, be a driver of conservation. By channeling tourism dollars into protected areas, we help give communities the incentive and the resources to preserve their natural heritage.
Uplifting Communities Through Tourism
We focus on creating travel experiences that uplift, not disrupt, local communities. That means:
- Staying at properties that fund local initiatives
- Recommending tours led by community members
- Encouraging visits to artisan co-ops and markets
- Connecting guests with nonprofit partners doing on-the-ground work
Other Tips to Help you Travel More Sustainably
If you wanted to take your commitment to responsible travel a step further, here are a few extra tips you can easily incorporate into your trip. If sustainability is something that matters deeply to you, please reach out. We’re always happy to brainstorm ways to help you feel good about your impact while having the adventure of a lifetime.
Travel Slowly and Intentionally
We love designing itineraries that focus on quality over quantity. Fewer stops, longer stays, and more immersive experiences help to reduce environmental impact from constant travel. It also deepens your connection to the land and people, and leads to a more relaxed experience without the constant stress of moving.
Support Local Artisans Directly
Instead of buying your souvenirs from the airport, seek out local craft markets and artisan co-ops. Not only will your souvenirs have way more meaning after meeting the person and hearing the story behind the artwork, but buying directly from the artisan supports families and helps preserve cultural traditions. [Read our blog post about what to buy from local markets]
Be Mindful With Water
Water scarcity is a serious issue in many regions of Africa. Small actions like taking shorter showers, turning off the tap when brushing your teeth, and reusing towels can help lodges reduce water consumption.
Tip Fairly
Many service workers in Africa depend on tips to support their families. Tipping your guides, lodge staff, and drivers fairly is a simple and direct way to contribute to the local economy, and impact the lives of local people. All of our clients receive a custom tipping guide with their itinerary to take away the stress of deciding how much and who to tip. [Read more about tipping on safari]
Your Choices Matter
Sustainable tourism is a collaborative effort. It may seem like one traveler can’t make a difference, but every conscious choice adds up. By choosing ethical accommodations, supporting locally led tours, and engaging in responsible travel practices, you not only impact the communities you visit, you inspire others to do the same.
We’re here to help you every step of the way, making sure your journey is not only unforgettable, but also meaningful. With Hills of Africa, you can experience the magic of Africa while knowing your trip is a force for good.